Category Insights
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Category Insights

Dog Food

Dog food sales are up and consumers aren’t messing around when it comes to wanting the best dry or wet dog food for their four-legged friends. Share the benefits of your brand with consumers before they enter stores and make your brand a family favorite.
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Plan Ahead

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Dog food purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Older shoppers do more pantry stocking
Older shoppers are more likely to know what brand they want
Younger shoppers are more apt to scout deals before they shop
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Get Friendly with Mass Merchandisers

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Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
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Shopping at online only channels increases with age
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Dog food is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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