Category Insights
Dog Food
Dog food sales are up and consumers aren’t messing around when it comes to wanting the best dry or wet dog food for their four-legged friends. Share the benefits of your brand with consumers before they enter stores and make your brand a family favorite.
Plan Ahead
Dog food purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Get Friendly with Mass Merchandisers
Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
Invest in Eye-Catching Content
In-store signage and deals, especially on weekends, can help drive incremental purchases.
Make Bulk Purchases Attractive
Dog food is consumed frequently; reward consumers with deals on multiples to build brand loyalty.