Category Insights
Frozen Pizza
Sales are way up, and shelves are bursting with choices, know what to look for as you seek out consumers before their next trip to the local grocery store.
Plan Ahead
Frozen Pizza purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Get Friendly With Grocery Stores
Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
Invest in Eye-Catching Content
In-store signage and deals, especially on weekends, can help drive incremental purchases.
Make Bulk Purchases Attractive
Frozen Pizza is consumed frequently; reward consumers with deals on multiples to build brand loyalty