Category Insights
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Category Insights

Fruit Snacks

Want your brand listed as everyone’s favorite healthiest or most popular snack? Grab the attention of kids and adults with these Insights!
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Plan Ahead

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Fruit snacks purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Parents more likely to buy by request
Childless households know their brand
Parents ask others what they want
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Get Friendly with Mass Merchandisers

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Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
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Parents are more likely to shop at Mass Merch
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Fruit snacks are consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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Gears Gears