Category Insights
Fruit Snacks
Want your brand listed as everyone’s favorite healthiest or most popular snack? Grab the attention of kids and adults with these Insights!
Plan Ahead
Fruit snacks purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Get Friendly with Mass Merchandisers
Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
Invest in Eye-Catching Content
In-store signage and deals, especially on weekends, can help drive incremental purchases.
Make Bulk Purchases Attractive
Fruit snacks are consumed frequently; reward consumers with deals on multiples to build brand loyalty.