Category Insights
Shampoo
There are countless shampoo choices available for consumers. Your brand needs to reach shoppers before they hit the stores if you want to build brand loyalty no matter shoppers’ hair types or budgets.
Plan Ahead
Shampoo purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
Get Friendly with Mass Merchandisers
Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
Invest in Eye-Catching Content
In-store signage and deals, especially on weekends, can help drive incremental purchases.
Make Bulk Purchases Attractive
Shampoo is consumed frequently; reward consumers with deals on multiples to build brand loyalty.