Category Insights
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Category Insights

Shampoo

There are countless shampoo choices available for consumers. Your brand needs to reach shoppers before they hit the stores if you want to build brand loyalty no matter shoppers’ hair types or budgets.
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Plan Ahead

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Shampoo purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Older shoppers do more pantry stocking
Older shoppers are more apt to know brand, form & size they want before entering the store
Younger shoppers scout deals online; older shoppers read a store circular or newspaper ad
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Get Friendly with Mass Merchandisers

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Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
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Younger shoppers are more likely to shop at Mass Merch and Dollar
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Shampoo is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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