Category Insights
Yogurt
Sales are way up, and shelves are bursting with choices. Consumers have their favorite brands and are usually devoted to one or two selling points, whether that’s the healthiest yogurt with the least amount of sugar, the most child-friendly option, something dairy-free, or something for the athlete and weight-lifter. Know these desires well and you’ll know how to attract consumers before their next trip to the local grocery store.
Plan Ahead
Yogurt purchases are highly planned; brands should interact
with consumers before a grocery trip to get their name on the shopping list.
with consumers before a grocery trip to get their name on the shopping list.
Love Grocery Stores
Focus on the Grocery Channel for promotional efforts to build loyalty among primary shoppers.
Invest in Eye-Catching Content
In-store signage and deals, especially on weekends, can help drive incremental purchases.
Make Bulk Purchases Attractive
Yogurt is consumed frequently; reward consumers with deals on multiples to build brand loyalty.